Work with me

Honest reviews, for an audience that buys because they trust them.

Skincare-first beauty for women aged 25–44 with sensitive or reactive skin and a mid-range budget. I say yes to brands with transparent formulas and no problem with an honest verdict.

Numbers below as of October 2026. Analytics screenshots available on request.

Demo figures: replace them with your own analytics in src/data/mediaKit.js.

Flat lay of skincare products arranged for a brand campaign
Engagement rate
4.8%
Instagram, 90-day average
Monthly blog readers
120k
Unique visitors
Instagram followers
86k
Avg. reel views 42k
TikTok followers
210k
Avg. views 95k
Newsletter subscribers
12.4k
52% open rate

Audience

Who's reading

Source: Instagram and Google Analytics insights, October 2026.

78% women · 19% men · 3% other

Age

18–24
22%
25–34
46%
35–44
24%
45+
8%

Top locations

Ireland
34%
United Kingdom
27%
United States
14%
Germany
7%

Past work

Campaigns, with the numbers

Serum bottle photographed on a stone plinth

Ossa Skin · Sponsored post + reel

Calm Barrier Serum launch

  • 310k views
  • 2.1k code uses
Sunscreen bottle on a windowsill in morning light

Lumen & Leaf · Long-term review

Five months with Daylight Moisture SPF 50

  • 48k reads
  • 6.4% click-through
Cream blush sticks lined up in a row

Parlour Beauty · TikTok series

The 12-hour blush test

  • 1.2M views
  • 18k saves

Services

What I offer

Starting rates. Usage rights, exclusivity and whitelisting are priced separately, so ask for the full rate card.

  • Dedicated blog review

    1,500+ words, photography, a four-week test period, and it stays online for good

    from €1,200
  • Instagram reel + stories

    One reel and a three-frame story set with a link sticker

    from €950
  • TikTok video

    Native-style, 30–60 seconds, one round of feedback

    from €800
  • Newsletter feature

    A sponsored section in the Sunday edit

    from €450
  • Brand ambassadorship

    Three to six month partnerships across all channels

    on request

Before you brief me

I don't do guaranteed-positive reviews, undisclosed posts, or products I wouldn't use on my own skin type. Editorial control stays with me; you see the review 48 hours before it goes live, for factual corrections only.

Have a product in mind?

Send a short brief and I'll reply within two working days.

Start a brief